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Film Craft
A.International Film Craft - TV/Online or Cinema
8.Best Use of Licensed Music or Re-Recorded


Entrant: MassiveMusic

Name of brand being promoted: EA Sports

Title of entry: 'Play Beautiful'

Name of company entering the work: MassiveMusic

Name of product being promoted: FIFA 16

Country of entrant company: The Netherlands

Agency Network: Wieden+Kennedy

Clients name: EA Sports

Creative Director: Mark Bernath, Eric Quennoy, David Smith, Alvaro Sotomayor, Craig Williams

Art Director: Vasco Vicente

Copywriter: Evgeny Primachenko, Andrew Dobbie

Production Company: TRAKTOR

Director: TRAKTOR

Account Director: Nick Campion, Amber Martin, Kirk Johnsen

Agency Producer: Elissa Singstock, Joe Toggery

Production Company Producer: Anandi Peiris

Post Production Company: MPC London

DOP: Larry Fong, Bill Pope

Editor: Edward Line, Final Cut London

Sound Studio: Grand Central Recording Studios

Sound Engineer: Raja Sehgal, Aaron Taffel

Music: Lodewijk Pöttker, MassiveMusic

Sound Design: Raja Sehgal, Aaron Taffel

Other: Composer(s): Gioachino Antonio Rossini (1792 – 1868) Music Company: MassiveMusic Producer: Lodewijk Pöttker Arranger(s): Koen van Baal Project Synopsis: Football is a quest for beauty. Whether it’s mastering a move or outsmarting an opponent, everyone wants to Play Beautiful on route to victory. To mark the launch of Electronic Art’s latest FIFA 16 and celebrate this fun, competitive quest for football beauty, W+K Amsterdam decided it was due time to (literally) sing an ode to one of our favorite sports… Together with music agency W+K Amsterdam, MassiveMusic created FIFARO – a specially rewritten, football-focused version of the famous Aria Largo AL Factotum from the ‘Barber of Seville’ opera. The operatic ode accompanies our 2-minute spot celebrating the launch of FIFA 16. The aria was arranged, produced and recorded in just two weeks. Our version differs from the original as we added strings, copper horns, percussions and even a choir to give it more filmic impact. And instead of a barber singing in Italian, we have a sports commentator singing in English. Apparently the original piece is known as one of the most difficult baritone arias to perform. FIFARO is sung by Dutch baritone Wiebe Pier Cnossen.