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Film Craft
C.Irish Film Craft - TV/Online or Cinema
14.Best Casting

Bronze Winner

Entrant: Grey London

Name of brand being promoted: Vodafone Ireland

Title of entry: Piggy Sue

Name of company entering the work: Grey London

Name of product being promoted: Strength of the Vodafone Network

Country of entrant company: United Kingdom of Great Britain and Northern Ireland

Agency Network: WPP

Clients name: Anne Mulchay, Justine Donohoe, Gerry Nixon

Creative Director: Vicki Maguire / Simon Brotherson

Art Director: Miguel Gonzalez

Copywriter: Theo Banyani

Production Company: Bare Films

Director: Joanna Bailey

Account Director: Catharine Easteal / Geraldine Gaillemin

Account Manager: Sarah Pang

Agency Producer: Emma Fasson

Production Company Producer: Clare Timms

Other: In this ad for Vodafone, we tell the story of a little lost piglet named Piggy Sue and Donal, the farmer who finds her in the Sally Gap in Wicklow and attempts to reunite her with her owner. United by a love of Custard Creams, we see the friendship unfold between Donal and Piggy Sue, until the heart wrenching moment when Donal realises that Piggy Sue’s owner is… a pork farm. The casting on the film was critical – both of farmer and pig! In Michael Hynes, we found the farmer that Ireland could take to their hearts, and the champion of our little lost piglet. His perfect comic timing and the warmth of the relationship between the two elevated the story, leaving even the hardiest of viewers with a lump in their throats by the end.