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A.International Film Craft - TV/Online or Cinema
7.Best Original Music
Name of brand being promoted: Fiber One
Title of entry: 'Expecting'
Name of company entering the work: MassiveMusic
Name of product being promoted: Fiber One
Country of entrant company: The Netherlands
Agency Network: Saatchi & Saatchi New York
Clients name: General Mills
Creative Director: Luca Lorenzini , Luca Pannese
Art Director: Lisandro Ancewicz
Copywriter: Rees Steel
Production Company: Argentinacine
Director: Augusto Gimenez Zapiola
Account Director: Emily Wilcox, Sarah Mannion, Taylor Doyle
Agency Producer: John Doris, Bruce Andreini
Production Company Producer: Nano Tidone
DOP: Julian Ledesma
Visual Effects: SwitchFX
Other: How do you get 73 million Americans suffering from constipation to talk about it, share it, and start eating more fiber? Fiber One asked Michael Bolton to dedicate an anthem of hope to America and its gestating food babies. A ballad to a bowel movement, if you will. Our heartfelt poop joke has amassed more than 40 million combined views and 700k shares on Facebook alone, and got people talking about the unspeakable.