Winners   |   Shortlisted

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Film Craft
A.International Film Craft - TV/Online or Cinema
7.Best Original Music

Bronze Winner

Entrant: MassiveMusic

Name of brand being promoted: Fiber One

Title of entry: 'Expecting'

Name of company entering the work: MassiveMusic

Name of product being promoted: Fiber One

Country of entrant company: The Netherlands

Agency Network: Saatchi & Saatchi New York

Clients name: General Mills

Creative Director: Luca Lorenzini , Luca Pannese

Art Director: Lisandro Ancewicz

Copywriter: Rees Steel

Production Company: Argentinacine

Director: Augusto Gimenez Zapiola

Account Director: Emily Wilcox, Sarah Mannion, Taylor Doyle

Agency Producer: John Doris, Bruce Andreini

Production Company Producer: Nano Tidone

DOP: Julian Ledesma

Visual Effects: SwitchFX

Music: MassiveMusic

Other: How do you get 73 million Americans suffering from constipation to talk about it, share it, and start eating more fiber? Fiber One asked Michael Bolton to dedicate an anthem of hope to America and its gestating food babies. A ballad to a bowel movement, if you will. Our heartfelt poop joke has amassed more than 40 million combined views and 700k shares on Facebook alone, and got people talking about the unspeakable.