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B.International Digital Campaign
1.2 executions or more qualify


Entrant: NBCUniversal International Networks

Name of brand being promoted: Syfy

Title of entry: Halcyon

Name of product being promoted: Halcyon

Name of company entering the work: NBCUniversal International Networks

Country of entrant company: United Kingdom of Great Britain and Northern Ireland

Agency Network: Beautiful Creative and Zanadoo

Creative Director: Marco Giusti, SVP Global Creative AND Rafi Nizam, Creative Director, NBCUniversal International Networks

Art Director/Designer: Rafi Nizam, NBCUniversal International Networks

Copywriter: Rafi Nizam, NBCUniversal International Networks and Annette Cryan, NBCUniversal International Networks

Animation: Matt Coppolaro, Beautiful Creative

UX Designer: Rob Cope, NBCUniversal International Networks

Designer: Matt Coppolaro, Beautiful Creative

Editor: Annette Cryan, NBCUniversal International Networks and Jan Dorosz, Zanadoo

Post Production Company: Zanadoo

Graphics: Steve Turner, Zanadoo

Other: Lee Raftery, Chief Marketing Officer, NBCUniversal International Bipasha Ghosh, VP International Marketing Syfy, NBCUniversal International Mehrad Noori, Program & Short Form Content Director, NBCUniversal Networks International Programming Catherine New, Head of PR, NBCUniversal International Networks Kallinthi Alexopoulou, Creative and Production Coordinator, NBCUniversal International Networks Christine Shanahan, Production Coordinator Syfy, NBCUniversal International James Taylor, Sound Design, Zanadoo Sam Smith, Assistant Editor, Zanadoo Michael Salmon, VR advisor, NBCUniversal International How do you promote the world’s first hybrid virtual reality show? Halcyon is a crime procedural set in 2040 told in 10 linear episodes and 5 fully interactive VR episodes. Only Syfy could bring such a game-changing vision to its viewers with an equally imaginative promotional campaign. We started by building a virtual backstory for the fictional tech startup company “halcyon” with a series of commercials for their new “VR product" across on-air, instagram, Facebook, AltspaceVR, Samsung GearVR & Oculus Rift. This created a buzz around “halcyon” before revealing it as a show. Our 360 approach targeted social communities with original content native to their preferred platforms on-air, in vr and in 360 video.