Winners   |   Shortlisted

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A.International Digital
9.Interactive Online Experience


Entrant: BBDO New York

Name of brand being promoted: Mars Chocolate North America / Snickers

Title of entry: Switcheroo

Name of product being promoted: Snickers

Name of company entering the work: BBDO New York

Country of entrant company: United States of America

Agency Network: BBDO

Creative Director: David Lubars (Chief Creative Officer, BBDO Worldwide), Greg Hahn (Chief Creative Officer, BBDO New York), Peter Kain/Gianfranco Arena/Tom Markham (Executive Creative Directors), Danny Adrain

Art Director/Designer: Danny Adrain, Sei Rey Ho (Senior Art Director)

Copywriter: Roberto Danino (ACD/Copywriter)

Account Manager: Kirsten Flanik/Susannah Keller/Joshua Steinman/Tani Corbacho/Jocelyn Choi (Account Team), Annemarie Norris/Alaina Crystal/Sean Stogner (Planners)

Agency Producer: David Rolfe (Director of Integrated Production), Amy Wertheimer (Group Executive Producer), Michael Gentile (Group Project Lead), Renee Haar (Executive Producer @ The Kitchen)

Production Company: BBDO New York

Director: Lawrence Chen, Koji Yahagi (Assistant Director)

Production Company Producer: Jonathan Hsu (Line Producer)

Editor: Keith Vogelsong

Post Production Company: The Kitchen @ BBDO