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7.Best Use of Humour Promo
Name of brand being promoted: Syfy
Title of entry: Striptease
Name of company entering the work: NBCUniversal International Networks
Name of product being promoted: Dark Matter
Country of entrant company: United Kingdom of Great Britain and Northern Ireland
Agency Network: Zanadoo
Clients name: NBCUniversal International Networks
Director: Marco Giusti, SVP Global Creative, NBCUniversal International Networks & Jan Dorosz, Creative, Zanadoo
Creative Director: Rafi Nizam, NBCUniversal International Networks
Copywriter: Jan Dorosz, Zanadoo
Graphics: Steve Turner, Zanadoo
Sound Design: James Taylor, Zanadoo
Other: Lead Creative, Annette Cryan, NBCUniversal International Networks Sam Smith, Assistant Editor, Zanadoo The campaign objective was to re-frame Dark Matter in a way that it hadn’t been seen before. Using the tongue and cheek humour that’s within the show but amplifying it to a greater extend for social. This video resonated well with viewers; it reached 244,541 views. We were blown away with the response from the fans – we received a lot of feedback and comments online, and overall the spot was received very well.