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I.International Non Traditional
4.PR/Tactical News Story

Bronze Winner

Entrant: LDV United

Name of brand being promoted: Benetiet

Title of entry: Reconstructing a bad campaign to serve a good cause

Name of company entering the work: LDV United

Name of product being promoted: Benetiet

Country of entrant company: Belgium

Agency Network: WPP

Clients name: Yamina Krossa

Creative Director: Kristof Snels

Art Director: Thomas Thysens

Copywriter: Frederik Clarysse

Account Manager: Julie Oostvogels, Eli Hermans